POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

Announcements
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers. Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the…
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POKKT Appoints Kaye Quema as AVP, APAC

POKKT Appoints Kaye Quema as AVP, APAC

Announcements, Press Releases
POKKT has roped in digital solutions advertising expert Kaye Quema. She joins as Associate Vice President, APAC region, POKKT.  The appointment is aimed at accelerating POKKT's rapid expansion in the SEA markets significantly going forward. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, POKKT. Speaking about her appointment, Rohit Sharma said, "POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market."…
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POKKT welcomes Dina D’Souza onboard as VP, Sales & Revenue Strategy

Announcements, Press Releases
POKKT today announced the appointment of Dina D'Souza as Vice President - Sales and revenue Strategy. Dina joins the enterprising POKKT team to drive overall global ad revenues and sales strategy. In her new role, D'Souza will be reporting to Rohit Sharma, Founder and CEO, POKKT. With an experience of over 16 years in print and digital media industry, Dina has delivered stellar performances at 9X Media, Microsoft, Yahoo! and Bennett Coleman & Co Limited. Speaking about the appointment, Vaibhav Odhekar, COO & CO-founder said, "Today POKKT is the leading Ad Platform for Mobile Video Ads within Gaming Apps in India & SEA. We are delighted to have Dina on board because of her strong understanding of Digital Advertising space. We are confident that Dina's vast experience in Digital Ad…
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POKKT featured on ET

POKKT featured on ET

Press Releases
"How a bunch of entrepreneurs are trying to make video streaming services a successful biz proposition" Excerpt from the Economic Times article: Rohit Sharma cofounder, Pokkt FOUNDED IN: October 2012 FOCUS: Mobile video advertising platforms for games INVESTORS: $10 million from JAFCO Asia, Singtel Innov8, Jungle Ventures, K Ganesh, Segnel Ventures, Shinji Kimura and Sundar Chanrai STATUS & PLANS: Platform delivers 1 million to 1.5 million ads daily; hopes to deliver 200 million ads in the next 12 months.   Read the full article on Economic Times
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Interview: “I lost 18 years working for corporates”

Interview: “I lost 18 years working for corporates”

Interviews
Pokkt Founder and CEO Rohit Sharma After spending 18 years in the corporate world, one failed startup and two pivots to the business model of his latest venture — POKKT's Founder and CEO Rohit Sharma has finally found his comfort zone. After working for over 12 years in the Internet/digital entertainment industry, Sharma said goodbye to corporate life when he quit as the CEO (Digital Business) of Reliance Entertainment. He then went on to start Pokkt, one of the most successful video mobile advertising platforms, in 2012. Pokkt (pronounced as pocket) is a platform for game developers to monetise their traffic in India and Southeast Asia. Pokkt does this by rewarding the user for clicking and watching the ads appearing in the video games they play. Backed by VCs like Jafco Asia, SingTel Innov8, Jungle Ventures and most recently Singapore’s…
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POKKT Raises $5 Mn Funding From Existing And New Investors

Announcements, Press Releases
POKKT, has secured close to $5Mn in a funding round led by existing investors along with new investors such as Segnel Venture, Shinji Kimura and Sundar Chanrai. The startup will use the funds in product development, increasing the technology team and global expansion. Prior to this round, it raised $2.5 Mn in Series A from JAFCO Asia, SingTel’s Innov8, Jungle Ventures and K Ganesh. It was part of Rajesh Sawhney GSF Accelerator. POKKT was founded in October 2012 by Rohit Sharma (former CEO of Reliance Digital), Vaibhav Odhekar (founding member Zapak.com) and Manish Tewari (former founder of Koovs). It has over 70 people strong team across its offices in Delhi, Mumbai, Bangkok, Singapore, Jakarta, Vietnam, Malaysia and more, including 20-member strong POKKT Labs in Bangalore. Sources: Economic Times | Livemint | Inc42 | VCCircle | NDTV…
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POKKT ropes in Koovs’ Manish Tewari as its co-founder & CTO

POKKT ropes in Koovs’ Manish Tewari as its co-founder & CTO

Announcements, Press Releases
Mumbai- and Singapore-based Maiden Marketing Pte Ltd, the company behind POKKT, an alternative monetisation platform for app developers and publishers, has appointed Manish Tewari, founder of Koovs, as its co-founder and chief technology officer (CTO). An IIT Varanasi alumnus, Tewari had founded Koovs Marketing Consulting Pvt Ltd, a lifestyle e-com venture listed on London’s junior stock market AIM, in 2010. While Tewari had exited Koovs last year, he still holds a significant minority stake in the firm. Previously, he had worked at Minglebox as its product development engineer. He had earlier also worked at Ketera Technologies as a senior software engineer. POKKT was founded in July 2012 by Sharma, former CEO (digital business) of Reliance ADA, along with Vaibhav Odhekar and Sharad Ingule. An MBA from Lancaster University in the UK,…
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POKKT raises $2.5M from Jafco, SingTel Innov8, others

Announcements, Press Releases
Mumbai- and Singapore-based Maiden Marketing Pte Ltd, owner of POKKT.com, an alternative monetisation platform for app developers and publishers, has secured $2.5 million in a Series A round of funding from Singapore-based VC firms Jafco Asia and SingTel Innov8, with participations from existing investors, including Jungle Ventures and K Ganesh, a serial entrepreneur and co-founder of Portea Medical. As part of the deal, Supriya Singh from Jafco Asia will join Pokkt’s board. “With this round of funding, we want to scale up the business, expand to more than 5,000 developers globally and launch more products to help developers get their apps discovered and monetised,” said Rohit Sharma, founder and CEO of POKKT. “The partnerships with Jafco and SingTel will also help us expand our operations into Indonesia and Thailand.” In…
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POKKT Raises Seed Funding

Announcements, Press Releases
POKKT, an India-based platform for game developers who want to earn revenue through ways outside of virtual currency transactions, raised a seed round of funding led by Singapore’s early-stage fund Jungle Ventures. Also participating in the round is Samir Bangara, who is a co-founder and managing director of Qyuki Digital Media and the former managing director of digital media for Disney UTV. The startup recently graduated out of Indian accelerator GSF’s first batch of companies. POKKT — pronounced “pocket” — has a model that is reminiscent of TrialPay or Tapjoy. They give mobile phone users other ways of paying for goods and services instead of through virtual currency transactions. But because they focus on the Indian market, they differ in a number of ways. For one, they have to support feature…
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