Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Announcements, Developer, General, Product, Technical
Pokkt always had basic frequency capping capabilities in terms of daily capping, over all campaign limits etc, which did serve the purpose but lacked fine grained control over pacing of advertiser campaigns. To facilitate more control over impression delivery, Pokkt has introduced capping capabilities under two new heads, namely, Frequency Capping and Recency Capping. Frequency represents number of times a creative can be shown to a particular user for a given period e.g. 1 view per day, 3 views per month etc. Recency in turn lets advertiser control, the interval between two subsequent impressions, at which the user is shown the creative e.g. any two impression for a user must have 3 hours gap etc. For both recency and frequency we have varying degree of time granularity from hourly to…
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Server side header bidding for publishers

Server side header bidding for publishers

Announcements, General, Product, Technical
Pokkt has just launched server side header bidding feature for it's SDK publishers. SDk publishers always have the issues of not getting 100% fill for their inventory and often SDK Vendors and publishers try to solve this problem using mediation. In mediation host SDK wirtes adapters for other SDKs available in market and typically a waterfall is followed by publishers to try to fill the unsold inventory. Mediation while works in theory has some serious implementation problems. Publisher need to co-ordinate the integration between all SDK platforms for every release which leads to brittle builds as same level of QA is not possible and is often a rush job.Mediation also does not solve the problem of realeasing a new demand channel to older releases.Server side header bidding by Pokkt tries…
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Haptic Video

Haptic Video

Announcements, General, Product, Technical
The end user has the tendency to quickly lose interest in repetitive items. Video ads are amongst the items affected by this tendency. Watching the same video-ads again and again make them less and less effective. Most of the time a user watches or interacts with such an ad just because it is the only option for him. Industry has been finding ways by which it can increase brand awareness by engaging the end user every way possible. They want their ads to leave a pleasant and memorable affect on the user who watches it. Pokkt has been trying to come up with various solutions to increase user's awareness towards a brand. In its efforts towards this direction, Pokkt had introduced support for 360 or VR Video ads sometime back…
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