Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Announcements, Developer, General, Product, Technical
Pokkt always had basic frequency capping capabilities in terms of daily capping, over all campaign limits etc, which did serve the purpose but lacked fine grained control over pacing of advertiser campaigns. To facilitate more control over impression delivery, Pokkt has introduced capping capabilities under two new heads, namely, Frequency Capping and Recency Capping. Frequency represents number of times a creative can be shown to a particular user for a given period e.g. 1 view per day, 3 views per month etc. Recency in turn lets advertiser control, the interval between two subsequent impressions, at which the user is shown the creative e.g. any two impression for a user must have 3 hours gap etc. For both recency and frequency we have varying degree of time granularity from hourly to…
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Server side header bidding for publishers

Server side header bidding for publishers

Announcements, General, Product, Technical
Pokkt has just launched server side header bidding feature for it's SDK publishers. SDk publishers always have the issues of not getting 100% fill for their inventory and often SDK Vendors and publishers try to solve this problem using mediation. In mediation host SDK wirtes adapters for other SDKs available in market and typically a waterfall is followed by publishers to try to fill the unsold inventory. Mediation while works in theory has some serious implementation problems. Publisher need to co-ordinate the integration between all SDK platforms for every release which leads to brittle builds as same level of QA is not possible and is often a rush job.Mediation also does not solve the problem of realeasing a new demand channel to older releases.Server side header bidding by Pokkt tries…
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Haptic Video

Haptic Video

Announcements, General, Product, Technical
The end user has the tendency to quickly lose interest in repetitive items. Video ads are amongst the items affected by this tendency. Watching the same video-ads again and again make them less and less effective. Most of the time a user watches or interacts with such an ad just because it is the only option for him. Industry has been finding ways by which it can increase brand awareness by engaging the end user every way possible. They want their ads to leave a pleasant and memorable affect on the user who watches it. Pokkt has been trying to come up with various solutions to increase user's awareness towards a brand. In its efforts towards this direction, Pokkt had introduced support for 360 or VR Video ads sometime back…
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POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

Announcements, Developer, Product
POKKT, a mobile video advertising platform in India and South East Asia, has launched support for 360-degree Videos ads. With this POKKT has entered the emerging market of VR Ads. This will be made available with the POKKT's new SDK (version 6.0). This cutting edge technology enables advertisers to engage the end users with ads which provide VR experience. 360 videos are immersive and give the end user the feel that they are the part of it and they can interact with the content. POKKT has gone a step ahead and have introduced support for interactive "Hotspots" objects inside these 360-degree videos. These hotspots enables the advertisers to link any external resources inside any 360 video. For example, these hotspots can contain website-links to the related product being advertise, or…
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POKKT’s new SDK brings “In Game Branding” to games

POKKT’s new SDK brings “In Game Branding” to games

Announcements, Product
POKKT has announced its foray into the growing market of in-game branding with its latest SDK (version 6.0). POKKT is a mobile video advertising platform in India and South East Asia. In Game Ads or Branding brings a radical way of monetising opportunity specially to the game developers/publishers. And for the advertisers, it introduces a new way to engage the end users and to inform them about their product. The idea behind this is to utilise the various in-game elements. These elements can be the props, items or decals inside a game world which, in most cases, does not interact with the gameplay directly. This judgement is left to the developer/publishers in which they decide what are the elements they want for branding purposes. POKKT has emphasised on the fact…
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POKKT launches Apple tvOS SDK

POKKT launches Apple tvOS SDK

Announcements, Product
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of its brand new SDK for Apple’s tvOS, enabling publishers to monetise their Apple TV apps with premium video ads. POKKT adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets. Vaibhav Odhekar, COO and co-founder, POKKT, said, “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for its inherent impact but also the amount of brand lift, recall and storytelling capabilities.” He confirmed that POKKT’s…
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