Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Announcements, Developer, General, Product, Technical
Pokkt always had basic frequency capping capabilities in terms of daily capping, over all campaign limits etc, which did serve the purpose but lacked fine grained control over pacing of advertiser campaigns. To facilitate more control over impression delivery, Pokkt has introduced capping capabilities under two new heads, namely, Frequency Capping and Recency Capping. Frequency represents number of times a creative can be shown to a particular user for a given period e.g. 1 view per day, 3 views per month etc. Recency in turn lets advertiser control, the interval between two subsequent impressions, at which the user is shown the creative e.g. any two impression for a user must have 3 hours gap etc. For both recency and frequency we have varying degree of time granularity from hourly to…
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Custom Interstitial Frames

Custom Interstitial Frames

Announcements, Developer, General
Pokkt has announced a new feature called "Custom Interstitial Frames" with the update of Pokkt SDK version 6.1. This functionality allows the developers to personalize interstitial ads being served by Pokkt SDK. This feature is limited to their individual apps and games. With this feature, the developers will be able to personalize interstitial ad-containers to match the look and feel of their app/game. This further can enable them to provide their app/game theme specific experience for the end users. This will be a refreshing experience over the conventional way, where the ad-containers looks out of sync from their host app or games. Pokkt uses the standard "9-Slicing" calculations to apply the frames around ad-container. Pokkt further stated that the overall process of adding custom frames is very straightforward. The developers are required to provide compatible frames with its…
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POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

Announcements, Developer, Product
POKKT, a mobile video advertising platform in India and South East Asia, has launched support for 360-degree Videos ads. With this POKKT has entered the emerging market of VR Ads. This will be made available with the POKKT's new SDK (version 6.0). This cutting edge technology enables advertisers to engage the end users with ads which provide VR experience. 360 videos are immersive and give the end user the feel that they are the part of it and they can interact with the content. POKKT has gone a step ahead and have introduced support for interactive "Hotspots" objects inside these 360-degree videos. These hotspots enables the advertisers to link any external resources inside any 360 video. For example, these hotspots can contain website-links to the related product being advertise, or…
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