Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Pokkt Releases Enhanced Frequency & Recency Capping for Campaign Management

Announcements, Developer, General, Product, Technical
Pokkt always had basic frequency capping capabilities in terms of daily capping, over all campaign limits etc, which did serve the purpose but lacked fine grained control over pacing of advertiser campaigns. To facilitate more control over impression delivery, Pokkt has introduced capping capabilities under two new heads, namely, Frequency Capping and Recency Capping. Frequency represents number of times a creative can be shown to a particular user for a given period e.g. 1 view per day, 3 views per month etc. Recency in turn lets advertiser control, the interval between two subsequent impressions, at which the user is shown the creative e.g. any two impression for a user must have 3 hours gap etc. For both recency and frequency we have varying degree of time granularity from hourly to…
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