POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

Announcements, Developer, Product
POKKT, a mobile video advertising platform in India and South East Asia, has launched support for 360-degree Videos ads. With this POKKT has entered the emerging market of VR Ads. This will be made available with the POKKT's new SDK (version 6.0). This cutting edge technology enables advertisers to engage the end users with ads which provide VR experience. 360 videos are immersive and give the end user the feel that they are the part of it and they can interact with the content. POKKT has gone a step ahead and have introduced support for interactive "Hotspots" objects inside these 360-degree videos. These hotspots enables the advertisers to link any external resources inside any 360 video. For example, these hotspots can contain website-links to the related product being advertise, or…
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POKKT’s new SDK brings “In Game Branding” to games

POKKT’s new SDK brings “In Game Branding” to games

Announcements, Product
POKKT has announced its foray into the growing market of in-game branding with its latest SDK (version 6.0). POKKT is a mobile video advertising platform in India and South East Asia. In Game Ads or Branding brings a radical way of monetising opportunity specially to the game developers/publishers. And for the advertisers, it introduces a new way to engage the end users and to inform them about their product. The idea behind this is to utilise the various in-game elements. These elements can be the props, items or decals inside a game world which, in most cases, does not interact with the gameplay directly. This judgement is left to the developer/publishers in which they decide what are the elements they want for branding purposes. POKKT has emphasised on the fact…
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