POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently.
Commenting on the development, Manish Tewari, POKKT’s CTO and co-founder, added “Our retargeting engine, combines the power of perceiving how users reacted to ads in the past, with the value they are likely to bring to the advertiser. We’ve added a bunch of clever machine learning routines, involved our best data science resources, and have successfully transformed the age-old retargeting model to advertising in this era.”
POKKT’s new technology tracks users both at the device level and server level which enables it to retarget in realtime. Advertisers can now track users based on their behaviour and re-target them again to increase more engagement. Advertisers can now drive performance with related offerings thus increasing the lifetime value of the customer.
“Retargeting is a significant RoI transformation strategy for advertisers, and in its early runs has seen a significant rise in brand recall and future purchase decisions,” said Rohit Sharma, CEO and founder, POKKT.
“The combination of innovative video ads with rich actionable end-cards, a powerful targeting platform, and now – a brand-focused Retargeting Product, POKKT aims to rev-up ROI for its advertisers stepping into the holiday season and beyond” he added.