POKKT today announced the appointment of Dina D’Souza as Vice President – Sales and revenue Strategy. Dina joins the enterprising POKKT team to drive overall global ad revenues and sales strategy.
In her new role, D’Souza will be reporting to Rohit Sharma, Founder and CEO, POKKT. With an experience of over 16 years in print and digital media industry, Dina has delivered stellar performances at 9X Media, Microsoft, Yahoo! and Bennett Coleman & Co Limited.
Speaking about the appointment, Vaibhav Odhekar, COO & CO-founder said, “Today POKKT is the leading Ad Platform for Mobile Video Ads within Gaming Apps in India & SEA. We are delighted to have Dina on board because of her strong understanding of Digital Advertising space. We are confident that Dina’s vast experience in Digital Ad Sales will help us scale our revenues significantly and reinforce our leadership in the rewarded Mobile Video Ad space in India & SEA.”
To which, Dina D’Souza, Vice Present – Sales & Revenue Strategy, added, “I am excited about my new role at POKKT and look forward to working with its young and dynamic team. POKKT’s success story has been an exciting one. The team has successfully created a new & differentiated video ad product for the mobile & gaming platform. I look forward to growing POKKT’s footprint across markets & being a part of the team to drive its accelerated growth story.”
In her previous stint with 9X Media, she formulated the sales strategy and drove revenues across all digital assets. At Microsoft, she was responsible for India revenue goals for MSN, Skype and Windows Phone and led the sales house partnership for India. Moreover, she has also led revenues from the Middle East and African markets.
Source: Advertising Age