Custom Interstitial Frames

Custom Interstitial Frames

Announcements, Developer, General
Pokkt has announced a new feature called "Custom Interstitial Frames" with the update of Pokkt SDK version 6.1. This functionality allows the developers to personalize interstitial ads being served by Pokkt SDK. This feature is limited to their individual apps and games. With this feature, the developers will be able to personalize interstitial ad-containers to match the look and feel of their app/game. This further can enable them to provide their app/game theme specific experience for the end users. This will be a refreshing experience over the conventional way, where the ad-containers looks out of sync from their host app or games. Pokkt uses the standard "9-Slicing" calculations to apply the frames around ad-container. Pokkt further stated that the overall process of adding custom frames is very straightforward. The developers are required to provide compatible frames with its…
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Unreal Engine 4 Plugin

Unreal Engine 4 Plugin

Announcements, General
Pokkt has confirmed the release of Pokkt SDK Plugin for Unreal Engine v4.15 for Android and iOS platforms. Pokkt has said that their plugin for UE4 has mediation supports for 14 different ad-networks pre-built into it. The plugin supports Video Ads and Interstitials. Support for Banner-Ads is in the development and will be released soon. The plugin has made the SDK functionalities available via UE's "Blueprints Visual Scripting". A pure blueprint based plugin is in development where the developers will have a simpler integration process without the need of building the plugin. Pokkt also mentioned that by using their plugin, developers will have the option to use mediations for various ad-networks. Once the developers have installed the plugin, they can enable/disable different ad-networks. This is a 2-Step process where they are required to enable or disable…
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POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

POKKT enters realm of VR Advertising, offers 360 Video Playback with its latest SDK release.

Announcements, Developer, Product
POKKT, a mobile video advertising platform in India and South East Asia, has launched support for 360-degree Videos ads. With this POKKT has entered the emerging market of VR Ads. This will be made available with the POKKT's new SDK (version 6.0). This cutting edge technology enables advertisers to engage the end users with ads which provide VR experience. 360 videos are immersive and give the end user the feel that they are the part of it and they can interact with the content. POKKT has gone a step ahead and have introduced support for interactive "Hotspots" objects inside these 360-degree videos. These hotspots enables the advertisers to link any external resources inside any 360 video. For example, these hotspots can contain website-links to the related product being advertise, or…
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POKKT’s new SDK brings “In Game Branding” to games

POKKT’s new SDK brings “In Game Branding” to games

Announcements, Product
POKKT has announced its foray into the growing market of in-game branding with its latest SDK (version 6.0). POKKT is a mobile video advertising platform in India and South East Asia. In Game Ads or Branding brings a radical way of monetising opportunity specially to the game developers/publishers. And for the advertisers, it introduces a new way to engage the end users and to inform them about their product. The idea behind this is to utilise the various in-game elements. These elements can be the props, items or decals inside a game world which, in most cases, does not interact with the gameplay directly. This judgement is left to the developer/publishers in which they decide what are the elements they want for branding purposes. POKKT has emphasised on the fact…
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POKKT launches Apple tvOS SDK

POKKT launches Apple tvOS SDK

Announcements, Product
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of its brand new SDK for Apple’s tvOS, enabling publishers to monetise their Apple TV apps with premium video ads. POKKT adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets. Vaibhav Odhekar, COO and co-founder, POKKT, said, “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for its inherent impact but also the amount of brand lift, recall and storytelling capabilities.” He confirmed that POKKT’s…
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Mobile video ad platform, POKKT, introduces a new retargeting product

Mobile video ad platform, POKKT, introduces a new retargeting product

Announcements
POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s CTO and co-founder, added “Our retargeting engine, combines the power of perceiving how users reacted to ads in the past, with the value they are likely to bring to the advertiser. We’ve added a bunch of clever machine learning routines, involved our best data science resources, and have successfully transformed the age-old retargeting model to advertising in this era.” POKKT’s new technology tracks users both at the device level and server level which enables it…
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Guice Names Bindings with Play Framework

Guice Names Bindings with Play Framework

General
Play framework is an event driven framework by Lightbend and is a great choice for scalable application design. Play uses Google Guice as it's Dependency Injection framework, which is flagship and one of the most used libraries by google for Java eco system. Guice is Annotation driven and fits nicely with new module architecture of play. For your own application you can do advance dependency bindings in Modules.java for your project. While Guice and Play combination is great, it is still somewhat tricky to get the few unique cases of DI right, we will check one such case here. A sample Module.java looks like this, But consider the use-case where depending upon some runtime attribute you wish to load a different implementation of an interface not by @Inject annotation but…
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Real Time Fraud Detection using Apache Storm and RabbitMQ

General
In this post we are going to discuss building a real time solution for fraud detection in mobile ads. There are two phases to Real Time fraud detection Phase 1: Involves capturing and ingestion of real time event stream processed via RabbitMQ that act as the live stream. Phase 2: Uses prediction model on the live stream and detect fraud via Apache Storm Streaming data ingestion:  Rabbit MQ is a messaging broker . It gives your applications a common platform to send and receive messages. Refer the link https://www.rabbitmq.com/features.html for features provided by RabbitMQ. All global events are captured and ingested into RabbitMQ as a message which forms the input stream to Apache Storm. Apache Storm: Businesses are moving from large-scale batch data analysis to large-scale real-time data analysis. Apache…
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POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

Announcements
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers. Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the…
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POKKT Appoints Kaye Quema as AVP, APAC

POKKT Appoints Kaye Quema as AVP, APAC

Announcements, Press Releases
POKKT has roped in digital solutions advertising expert Kaye Quema. She joins as Associate Vice President, APAC region, POKKT.  The appointment is aimed at accelerating POKKT's rapid expansion in the SEA markets significantly going forward. Based in Singapore, Kaye brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, POKKT. Speaking about her appointment, Rohit Sharma said, "POKKT has established itself as the leading Ad platform when it comes to brand advertising within Mobile Games. Kaye, with her multi-market experience in the region and previous success in pioneering digital advertising in these economies, will help POKKT further strengthen and enhance its position in the market."…
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